Outdoor Category Manager


London, GB, SE16 7FU

Contracted Hours:  39
Sport:  Any Sport

International. Sports enthusiasts. Collaborative team members. Stronger together through our driving force to move people through the wonders of sports. 

At Decathlon UK, we offer Careers That Let You Play. As part of the DECATHLON Group, one of the world's largest sports retailers headquartered in France, we specialise in creating sports products and distributing them through online and physical stores across 56 countries with over 1,700 locations. With over 40+ stores in the UK, our mission is to be the spirited cheerleaders of sports and healthier living in the nation!



The job: 


As our Outdoor Category Manager, you will drive the growth of Decathlon UK’s market share for Outdoor Sports by developing innovative cross-channel commercial strategies and experiences, with a special focus on promoting active lifestyles across and incorporating sustainable alternatives into the business model.


Your responsibilities: 


1. Increase Market Share with Adapted UK Sport Commercial Policy:

   - Develop strategies aligned with UK Sport Commercial Policy to increase market share.

   - Analyse market trends and competitors in outdoor sports to identify growth opportunities.

   - Identify areas for growth in online and physical business channels.

   - Construct a National Commercial Policy aligned with UK and United strategies.

   - Manage commercial action plans to recruit and retain customers.

   - Collaborate cross-functionally to enhance awareness and increase footfall.

   - Ensure strategy implementation across Decathlon UK through seminars and relationship building.


2. Ensure the Best Offer via the Most Profitable Channel:

   - Construct appropriate product and service offers for each channel.

   - Source local market gaps and customer needs.

   - Implement UK pricing strategy, adapting to competition and market dynamics.

   - Ensure price flexibility and adaptability.

   - Coordinate activities with Retail Suppliers and Supply Leaders.

   - Ensure online availability commitments are met.


3. Positively Impact the Planet and People through a Circular Economy:

   - Integrate circular, sustainable, and social strategies into projects.

   - Build repair offers and improve after-sales spare parts availability.

   - Collaborate to promote sustainable solutions and increase product lifespan.

   - Generate partnerships to positively impact communities.

   - Develop long-term strategies aligned with city planning and sustainability goals.


4. Animate a Network of Experts for Value/Price Perception and Customer Experience:

   - Ensure training supports are available to promote brand notoriety.

   - Assess and improve in-store customer experience.




  • Have a passion for Outdoor Sports and a good understanding of the UK market.

  • You have experience in digital with a keen interest in technology

  • Have excellent interpersonal skills and can collaborate effectively with stakeholders at all levels of the organisation.

  • Are data-driven: possessing a strong sense of analysis and forecasting.

  • Have exceptional presentation skills, with the ability to convey ideas persuasively.

  • Demonstrate strong organisational and prioritisation skills, ensuring that all tasks are oriented towards serving our customers.

  • Are ambitious, passionate, and curious, consistently bringing forth new ideas and opportunities.


Specific requirements/Work environment:


 This is a hybrid role and would require the successful candidate to attend at least three days a week in one of our Offices in London (Surrey Quays) or Manchester (Stockport).


Benefits that await you 


Get to enjoy the following benefits and perks:

  • Hybrid working 

  • Healthy employee discount on all Decathlon products

  • Weekly Staff Sports/Activities and free access to our office gym

  • Cycle-to-Work Scheme

  • Access to private healthcare

  • Gym, food, and travel discounts 

… and many more



We’re an international sports retailer with 2080 stores in 56 countries, and if you look a little closer, you’ll see we’re so much more.


Decathlon is dedicated to helping, inspiring and guiding you through your sports experiences. We believe that discovering new sports and being sporty – well, it’s an important part of life – and living well shouldn’t just be for a privileged few.



Decathlon is committed to inclusion and non-discrimination, and thus acts on a daily basis in favor of disability, a multi-generational workforce, social diversity, and equality between women and men. If, due to a disability, you require any special accommodations during the recruitment process, please let us know. At Decathlon, first and foremost, we are recruiting personality and character.

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