E-commerce Digital Trading Leader


London, GB, SE16 7FU

Contracted Hours:  39
Sport:  Any Sport

International. Lovers of sports. Team players. Stronger together through our love of sports.

At Decathlon UK, we are driven by our mission to move people through the wonders of sports. We are a part of the DECATHLON Group, one of the world’s biggest sports brands. 


The job: 

As the leader in Digital Trading, positioned within the Digital Team, you play a crucial role in expanding Decathlon’s market share in the UK through website merchandising, commercial activation, and content creation for the e-commerce platform. 


Your influence extends beyond your immediate team, as you provide substantial input and contribute to the strategic and operational direction of Decathlon's digital function. Close collaboration with the Digital Director, other Digital leaders, and leaders from various functions within Decathlon is essential.


Initially, this role will entail a transformation, responsible for shifting the team's focus from Web Merchandising responsibilities (e.g., website content updates, content governance, etc.) to a trading-first mentality. Therefore, our ideal candidate should be energised by change management, adept at people management and P&L responsibility, while familiarity with content and product information management (PIM) systems would be advantageous.



Digital Trading:


  1. Enhance customer purchasing experience across Decathlon’s sports ecosystems for both Decathlon’s own and third-party brands.

  2.  Manage a team of 4 to 6 digital sports leaders.

  3.  Drive growth of the Digital P&L through revenue, gross profit, and net profit optimisation.

  4.  Utilise tools such as category page ordering, coupons, bundling, and other digital promotion capabilities to adjust product display and promotion mix.

  5.  Implement dynamic pricing and inventory management strategies.

  6.  Monitor market trends and competitor activities to identify opportunities.

  7.  Collaborate with procurement, supplier relations, and marketing teams to drive product assortment and pricing strategies.

  8.  Influence key stakeholders to ensure strategy alignment and success.

  9.  Collaborate with Digital Trading, Marketing, Photography, Operations, Customer Service, and Finance teams to incorporate best practices.

  10.  Use product and performance data to understand customer behaviour and demand, informing web merchandising roadmap development aligned with strategy and goals.

  11.  Track and report on web merchandising activities’ progress and impact.

  12.  Optimise core product content based on customer behaviour to improve conversion rates.

  13.  Propose and share the product vision with all stakeholders, including users and the development team.


Web Merchandising:


  1. Drive and implement Decathlon content strategy (product selection, taxonomy, content fill, product governance and PIM system)

  2. Develop a deep understanding of Decathlon’s customers and their product needs and journey within the e-commerce platform.

  3. Use product and performance data to understand demand and develop a merchandising plan

  4. Optimize core product content based on customer behaviour to improve conversion

  5. Understand, enhance and then implement the digital content strategy and governance of PIM, MDM, DAM, etc. Work with other Decathlon functions on these topics, including colleagues in France

  6. Work collaboratively and engage with key stakeholders to facilitate delivery and compliance with the e-commerce strategy.



About you:

  1. You are passionate about sports

  2. Bachelor’s Degree preferred 

  3. 5+ years experience in Digital eCommerce required (Digital Trading experience strongly preferred; B2C and Content Management a plus)

  4. For Digital trading, the candidate’s experience could include elements such as, but not limited to: 

    1. Understanding key P&L components and how pricing and volume can impact commercial outcomes  

    2. developing and managing commercial activations and campaigns to achieve commercial goals 

    3. KPI ownership and responsibility

    4. managing supplier relationships (content, new products, dropship), 

    5. Using data to drive and adjust decision-making (e.g., Google Analytics, Content Square, Financial reports, etc.)

  5. An innate passion for the digital space and an awareness of best practices, trends and opportunities


Specific requirements/Work environment:

 This is a hybrid role and would require the successful candidate to attend at least three days a week in our Office in London (Surrey Quays)


Benefits that await you 


Get to enjoy the following benefits and perks:

  1. Hybrid working 

  2. Healthy employee discount on all Decathlon products

  3. Weekly Staff Sports/Activities and free access to our office gym

  4. Cycle-to-Work Scheme

  5. Access to private healthcare

  6. Gym, food, and travel discounts 

… and many more



Headquartered in France, DECATHLON specializes in the creation of sports products and their distribution online and in stores at more than 1,700 locations in 61 countries. In the UK, it has over 50 stores nationwide and an e-commerce site that caters to nationwide delivery. Today, Decathletes across the world come to work to move people through the wonders of sports. 


Decathlon is dedicated to helping, inspiring and guiding you through your sports experiences. We believe that discovering new sports and being sporty – well, it’s an important part of life – and living well shouldn’t just be for a privileged few.

Decathlon is committed to inclusion and non-discrimination, and thus acts on a daily basis in favor of disability, a multi-generational workforce, social diversity, and equality between women and men. If, due to a disability, you require any special accommodations during the recruitment process, please let us know. At Decathlon, first and foremost, we are recruiting personality and character.