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Decathlon UK Expansion

The UK property team are working on making sport accessible for the many by looking for the best unit for you to ensure that the shopping experience allows you to test and try the products and still see a full range.


Decathlon UK opened its first store in London in 1999 and has since grown to over 28 stores. Six of the stores are owned by Decathlon as to show our direction to be a long term player in the UK market and we service our customers through omni channel means using a logistics hub based in Northampton (opened in 2014).


Decathlon is one of the largest sports retailers worldwide and we target the same ambition in the UK. To achieve this, we are opening stores at an increasing rate and we target over 300 stores within the next 10 years. Next year will see the openings of Farnborough, Cambridge, High Wycombe, Chelmsford and many more will be communicated through our website.


Since our initial development plan of opening stores UK wide, we have made a strategic decision to concentrate our development around the main catchments of London, Birmingham and Manchester. Once established with a strong market presence of stores in these areas, we will widen this development direction to other UK cities and wider geographical areas.


We are progressively looking for 2 main types of storeopportunities, ownership and leasehold. For ownership stores, we require properties greater than 2 acres in size which are located in very accessible and prominent locations and also have very strong retailing environments nearby. For leasehold stores we are opening in all retail environments whether out or in town with a minimum combined GIA area of 10,000 sqft over one or two levels.