SEO Copywriter

International. Lovers of sports. Team players. Stronger together through our love of sports.

At Decathlon UK, we are driven by our mission to move people through the wonders of sports. We are a part of the DECATHLON Group, one of the world’s biggest sports brands. 

The job:

We have an exciting opportunity for a Copywriter to join our dynamic UK Marketing team. You'll create engaging, high-quality content for various platforms, ensuring a consistent tone of voice across all customer touchpoints. Your responsibilities will focus on producing SEO-optimised copy, but will also encompass writing and proofreading editorial content,  and crafting attention-grabbing copy for a wide range of team across the UK business. As our copywriter, the main responsibility is to deliver excellent copy across all our UK communication channels. You will have a passion for writing across all media: digital, social editorial, and print drive This role is perfect for a detail-oriented, proactive individual with a passion for digital marketing and sports.

Your responsibilities: 

• You will assist in driving sales and new customer growth against efficiency targets

• Create engaging, high-quality content for various platforms, ensuring a consistent tone of voice across all customer touch points.

• Focus on producing SEO-optimised copy to enhance visibility and drive traffic.

• Write and proofread editorial content, maintaining high standards of quality.

• Craft attention-grabbing copy for a wide range of teams across the UK business.

• Deliver excellent copy across all UK communication channels, including digital, social, editorial, and print.

• Optimise content for search engines (keywords, networking, tags, etc.),

• Create content which generates media impact and visibility (infographics, etc.),

• Write quality content for our audience (blog articles, thematic or informative articles, product information, etc.),

• Contribute to the referencing, indexing and ranking of our different sites (SEO)

• Collaborate closely with the SEO Lead to ensure content aligns with SEO best practices.

• Ideal for a detail-oriented, proactive individual with a passion for digital marketing and sports.

So if you…

• An interest in sports, and an understanding of how Decathlon can speak to and appeal to both new and existing customers

• 2+ years in copywriting, with a focus on SEO best practice: strong understanding of on-page optimisation and keyword research.

• Familiarity with SEO tools such as Google Search Console, SEMrush, or Ahrefs a plus, but not a requirement

• Proven track record of creating high-quality, engaging content that drives organic traffic and conversions

• Strong attention to detail and an understanding of how to create copy in a range of mediums to deliver on the aims of each workstream.

• Take initiative and look for ways to do things independently before seeking help.

• Willing to get hands-on, persist through challenges, and embrace new opportunities.

• Comfortable working with a wide range of stakeholders and working in a dynamic, fast-paced environment.

Skills we are looking for

• Creative and proactive approach to digital marketing 

• Excellent attention to detail 

• Ability to prioritise workloads and keep to deadlines 

• Experience writing product descriptions

• Solid understanding of on-page SEO and keyword research

• Proven track record of delivering winning copy across a range of online and offline platforms

• Excellent written communication skills

• Can function both as an individual and as a team player

Specific requirements/Work environment:

 This is a hybrid role and would require the successful candidate to attend at least three days a week in one of our Offices in London (Surrey Quays)

Benefits that await you 

Get to enjoy the following benefits and perks:

• Hybrid working 

• Healthy employee discount on all Decathlon products

• Weekly Staff Sports/Activities and free access to our office gym

• Cycle-to-Work Scheme

• Access to private healthcare

• Gym, food, and travel discounts 

… and many more

ABOUT DECATHLON UK 

We’re an international sports retailer with 2080 stores in 56 countries, and if you look a little closer, you’ll see we’re so much more.

Decathlon is dedicated to helping, inspiring and guiding you through your sports experiences. We believe that discovering new sports and being sporty – well, it’s an important part of life – and living well shouldn’t just be for a privileged few.