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Creative Copywriter

Salary:  35000

London, GB, SE16 7FU

Sport:  Any Sport
Contracted Hours:  39
Contract Type:  Full Time
Number Of Openings:  2

Our copywriter helps us drive a consistent tone of voice across all our customer touch points, retaining our existing customers with fresh content and attracting new customers with a fresh voice.


As our copywriter, the main responsibility is to deliver excellent copy across all our UK communication channels. You will have a passion for writing across all media: digital, social editorial, and print.



Location: Surrey Quays, London

Role: Creative Copywriter


The company:

DECATHLON is the largest sports retailer in the world with over 100,000 employees on 5 continents. We have over 70 own-brand products, each specialising in a specific sport from kettlebells to kayaks, from boxing gloves to badminton sets, from fishing to football. We have something for everyone.


Our team is full of energy and enthusiasm for what we do; we’re encouraged to innovate and improve, and most importantly, to make changes for the better. We take our responsibility to sport and the world seriously, and we strive to anticipate and rise to the challenges that face our society and our environment.


DECATHLON UK are looking to change the game on how to bring to life the joys of sport in the UK. 


The role:

Do you want a job that allows you to demonstrate your creative communication abilities? Are you a proactive, driven and passionate Creative Copywriter?

As a Creative Copywriter, you’ll be working within the DECATHLON UK in-house creative studio, responsible for creative writing and story-telling for marketing communications.


The Creative Copywriter will generate original written works for the marketing of products, services and experiences through the line and across a broad range of owned and earned channels.


Accountable for developing insightful and captivating content that is expressed in the Decathlon UK brand tone-of-voice.


If this sounds like you, we’d love it if you got in touch.


The responsibilities:

  • Create written content for multiple communications channels including but not limited to: Digital display, web, social (owned and earned), stores and PR.

  • Utilise advanced language and communication skills to generate short text, headlines and long copy as well as editing and proofreading.

  • Work alongside designers to conceptualise and build compelling stories across seasonal marketing campaigns.

  • Gather necessary information and insights in order to persuade the target audience to engage, purchase and Decathlon UK’s wide range of sports products and services.

  • Communicate effectively in a writing style that is appropriate for the needs of the audience to inform, entertain and elicit the desired response.

  • Work closely with marketing, commercial and digital managers to discuss how to tailor written content so it’s specific to the channel and customer journey.

  • Own the brand tone-of-voice documents and copy bible for products and service communications - keeping these up to date and encouraging compliance and usage across the business.

  • Advocate the brand tone-of-voice and oversee the written works of external communications vendors and freelance copywriters.


The skills and competencies:

  • Creative thinking: Able to conjure up new and interesting ideas, convey them to various audiences in engaging ways.

  • Influential writing: Understand the Decathlon UK audience segments. Insightful and observant of the human condition. Strong curiosity and desire to make the complex clear.

  • Story telling: Effective and articulate storyteller adjusting communication content and style according to the audience.

  • Advanced English Language: Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

  • Communications & media: Knowledge of media production, communication, and dissemination techniques and methods.

  • Brand: Strong understanding of how to express the brand tone-of-voice effectively across multiple channels.

  • Ways of working: The ability to communicate information and ideas to all levels across the business. Excellent listener, energetic, flexible and highly organized.

  • Professional conduct: Maintains confidentiality, has solid judgement and the ability to make sound decisions in a fast-paced environment.

  • Resourceful: Proactively able to find quick solutions to overcome communications challenges.

  • Organised: The ability to prioritise and handle multiple projects of varying complexities and size. 


The professional qualifications:

  • Bachelor’s degree in a related field, such as English, advertising, journalism or marketing.

  • Experience working with creative and marketing teams inhouse or within a marketing, creative, brand or PR agency.

  • Experience working with or for established retail brands.

  • A portfolio that represents a range of published works demonstrating writing styles, brand tone-of-voice, varying subject matters and copy lengths.


What we offer:

  • Competitive salary

  • Quarterly performance bonus potential (up to 10% of basic salary)

  • Life insurance

  • Staff discount (30% off on Decathlon products)

  • Work within a friendly and diverse team from multiple countries.

  • Opportunities to grow and try new things within the International Decathlon business.

  • Onsite gym with changing facilities.

  • Rooftop court for tennis, basketball, football etc.

  • In-office table football and ping pong table.

  • Monthly team days (with sports when allowed).